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URL Shortener (Tiny URL) System Design: A Complete Guide

Updated: Jun 16

tiny url image

In our previous article we studied Netflix system design. In this article we will discuss how to design a high performance tiny URL or URL shortener service.

Problem Statement

Design a URL shortner service.

Functional Requirements

  1. For a given input URL (long URL) our service should generate and return a shortened URL to the user.

  2. When the user clicks on the shortened URL, our service should redirect the user to the original URL.

Non-Functional Requirements

  1. The system should be scalable, highly available.

  2. Our system should be performant.

  3. For security purposes, the generated short URL should be as random as possible, it should not be predictable.


A tiny URL or URL shortener is a service which takes a long URL and converts it into an equivalent short URL containing lesser characters. When the user clicks this shortened URL, he would be redirected to the same destination address as the original URL.

For example, lets say our original URL is:

If we pass this long URL to a URL shortner service,

it would return you a shortened URL that looks something similar to this:

Why URL shortening is necessary?

There are several use cases where a shortened URL is preferred over a long URL:

  1. Short URLs look clean when they are placed on websites, files, social media etc.

  2. Shortened URLs are useful on services that have a restriction on number of characters that can be posted on them. Ex: Tweets on Twitter.

  3. To mask a URL. Sometimes you would not want to expose the original URL as is to the end users. Short URLs in such a case do the job of masking the original URL while preserving the destination address. Ex: For masking affiliate links.

  4. Some URLs are just too long and it is better off having a shortened version to represent them. Short URLs in such a case can be used as a placeholder.

  5. Shortened URLs can also be used for tracking purposes. Most URL shortner services usually provides us with additional metrics on the shortened URL like number of clicks etc, which can be extremely useful for business insights.

  6. Social campaigns with shorter URLs perform better. People tend to trust short URLs as compared to longer ones, especially when the long URL contains special characters. As a result shortened URLs produce better social engagement.

Data Estimates

For our design it is safe to assume that a system like this would be read heavy i.e. the probability of users creating a short URL from long URL will be less as compared to users clicking on a short URL and getting redirected to the original URL.

For the purpose of this example let us assume that the read to write ratio is 100:1 which means for every short URL created there will be 100 redirections or 100 clicks on that short URL.

Another important metric that will be useful for our design is the number of short URL generation requests that our service is expected to receive per month. It is important that we clarify all these details with the interviewer beforehand because it will give us better clarity to proceed with our design. For our case let us assume our service gets 100 million requests per month on an average.

Traffic Estimates

Considering all the above assumptions:

Total no. short URL generation requests per month = 100 million.

Therefore no. short URL requests per second = 100 million /(30 days * 24 hours * 3600 seconds ) ~ 40 URLs/sec.

Total short URL clicks or redirections per second (assuming 100:1 read to write ratio) = 40 URLs/sec * 100 = 4000 URLs/sec.

Data Estimates

Most popular browsers support 2000 characters in a URL. So, lets say our long URL will at max take up to 2000 characters or 2KB.

Most URL shortener services create a short URL with 15-16 characters (We will see more on this later in our discussion). So we can say the short URL size is ~ 16 bytes.

Additionally we might need few more bytes to store metadata like creation timestamp, user details etc, lets say 50 bytes.

So, total storage needed per shortened URL ~ 2.1 KB.

Storage needed for 1 month = 2.1 KB * 100 million = 210 GB.

Storage needed for 1 year = 210 GB * 12 months ~ 2.5 TB. For 5 years this will be 12.5 TB and 25 TB for 10 years.

System Design

At first look designing a URL shortner service may not look like a big deal. All that we need is a server that runs the logic for converting the long URL to short URL, a database to store the mapping of long URL to short URL and when the user requests for the short URL you redirect the user to its corresponding long URL using this mapping data. Simple right?

Yes, this approach works fine as long as we have to serve only a small set of users. But what if our service gets thousands of requests per second? Will our server be able to handle the load? Will our database be able to handle the volume of data? How do we ensure that the short URLs generated are all unique? How to make sure that the data stored on our database is not corrupted?

All these subtle aspects associated with designing a URL shortner service makes it such a popular system design interview question as it allows the interviewer to test the candidate on various design aspects.

Interview Tip: In most system design interviews you will be given a loose ended or generic problem statement (similar to the one given here). It is your job as an interviewee to ask relevant follow up questions and streamline the requirements.

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For this particular use case, an immediate question to start with could be, what is the scale that our service needs to operate at? What are the monthly active users and what are the number of requests/second our service can expect? This will help us decide on the design aspects like server specification, type of database to use, length of the shortened URL that our service has to create and also calculate the data estimates.

We will start with a simple approach first and evolve our design incrementally as we move along. First, let us think of what components we need in order to build a service like this. Users send request to our service from a mobile or desktop browser, our service should have the logic/code to convert this long URL to short URL. We will get into the details of how we can build this logic later in our discussion, for now let us consider that we need some kind of logic and this logic has to be hosted somewhere on a server for our users to reach us. Once the request reaches the server, the code on the server runs to generate the short URL and this will be sent back to the user as a response.

We would also need to store this short URL to long URL mapping data in a database so that the next time when the user clicks on the short URL our service redirects the user to the original URL destination. We will see what type of database to use for our service later in our discussion, for now lets just assume we need some kind of a database to store this data.

With the above design, now when the user clicks on the short URL, the request reaches the server, the server then connects to the database to get the short to long URL mapping and redirects the request to long URLs destination address and there you go, we have our URL shortner service!

As you can see, the above approach is simple, we just need to have a sever and a database to make this work. However, this approach of a single server hosting the shortening logic and a database to store the mapping works fine only for a small system that has to serve less number of requests, but it wont scale. If our service becomes really popular and if we start getting thousands of request per second, this design wont work, lets see why.

As we start getting thousands of requests per second, a single server instance may not be able to handle all the load. The increased load may cause the server to crash resulting in downtime in our service and bad experience to users of our service. We can overcome this problem either by scaling up (vertical scaling) or scaling out (horizontal scaling).

In vertical scaling we use a bigger machine having more memory and CPU to cope with the increased load. As the numbers of requests grow, we add more memory and CPU to the existing machine (server instance) to meet the demand. However this approach has a limitation, we can keep adding more memory and CPU only up to a certain extent because of hardware the limits.

Another approach to scale the system is using horizontal scaling. In horizontal scaling as the load increases we add more machines as opposed to using bigger machines. This approach works really well for large systems serving huge number of requests.

To optimize this further, we could use a hybrid model having a mix of horizontal and vertical scaling approaches, i.e. we keep adding more machines to meet the demand (horizontal scaling) and each of these machines is a big machine with adequate CPU and memory depending on our cost estimates.

With all of these ideas in place our system would look as shown below:

You might be wondering looking at the above diagram, when there are n server instances, how does the system know which server has to handle which request. This is a valid point, we just cannot have multiple servers and expose them as end points to users. We need to have an intermediate component which interprets the requests and re-directs them to specific server instance using some of kind of a logic. This job is done by the load balancer. Load balancer as the name suggests, balances the load by distributing the requests across our servers. There are various kinds of load balancers, each type having its own logic on how to distribute the load, but for our use case lets keep this simple by assuming the load balancer redirects the requests depending on which server is free or available to process the request. The load balancer also acts as a single point of contact for all our users, they don't have to know the individual server IP addresses of our sever instances. All the user requests land on the load balancer and the load balancer is responsible for re-routing these requests to a specific server instance.